|IMCA EVENTS||IMCA BOARD MEMBER EVENTS|
|Webcast - Jan. 24, 2017|
|Annual Conference - June 25-27, 2017|
LEADERSHIP WEBCAST SERIES
January 24, 2017
Building a Customer-Centric Ecosystem
Register today for our Jan. 24 webcast featuring Mark Hollingsworth, Senior Product Manager Ecommerce at GrayHair Software Inc. and Andi Boyd, Director of Digital Sales at Stirista
As insurance customer connections have changed, a new model for marketing and regulatory communications has emerged. This new model is unified and customer-centric. It’s omnichannel and data driven, one that focuses on the CUSTOMERS NEEDS, not the product you want to sell.
But there are challenges. Compliance mandates, mixing traditional with digital in technology and communications, and not to mention the five different generations in the marketplace. How can you focus on just “one” and not alienate the others? There are many ways to connect with your customer, how do you know which one is right? After all, customer experience is the sum of all touches and experiences that they have with your company.
During the Jan. 24, 2017 edition of IMCA’s Leadership Webcast Series, a panel discussion will focus on the issues and high-performing strategies to deploy a coordinated ecosystem of people, data, technology and process. During this program, you will learn how to leverage data insights to provide personalized communications that not only connect with your customer and engage new prospects, but also lead to better acquisition, customer satisfaction and retention.
You will also learn:
- How the internet is changing the way to do business
- Differences between omnichannel and opti-channel marketing
- New technology strategies – commerce conversations and So/Mo/Lo
- Why identity-based marketing is critical
- How to collaborate (really) with compliance around customer data
Date: Tuesday, January 24, 2017
Time: 2:00 p.m. EST/1:00 p.m. CST
Cost: FREE for members, $49.95 for non-members
Everyone who registers for the webcast and responds to our post event survey by the deadline, will be entered in to a drawing for a $25 Amazon gift card donated by The Main Street America Group!
About Our Presenters
Senior Product Manager, Ecommerce, GrayHair Software Inc.
Mark Hollingsworth is leading the development of GrayHair Software’s products in data management, compliance and campaign tracking for the organization’s ecommerce site, grayhaircommerce.com. An online expert, Mark has over 15 years of experience in developing web content programs, mobile solutions and ecommerce programs for national companies, and has had several startups successfully sold to other companies. His hands-on development experience also enables Mark to consult with clients to successfully navigate the online world of commerce and communication.
GrayHair is a data management firm focused on providing clients with data services and reporting, compliance and marketing campaigns with tracking. Its clients include some of the largest financial services and insurance companies that deploy high-value customer communications, omnichannel and opti-channel marketing strategies. GrayHair delivers a comprehensive single-source solution that provides expertise, security, compliance and accuracy through visibility into customer direct marketing, digital trigger technology and reporting. For more information about GrayHair Software, please visit www.grayhairsoftware.com.
Director of Digital Sales, Stirista
Andi Boyd specializes in providing strategic direction and deployment for digital data campaigns via online/mobile advertising and multichannel efforts including email in B2C and B2B. Her expertise on identity-based marketing, particularly millennials, has made Andi a featured speaker/panelist at conferences such as the Bridge Conference and Leads Conference.
Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email and social channels. Its multichannel marketing approach enables the organization to evaluate data unlike any other provider, which results in its clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista provides a 360-degree view of an individual, getting clients in front of the right people through email and online advertising. Its growth and success since the agency was founded six years ago has made Stirista a trusted industry leader recognized for its expertise in helping companies acquire new clients. For more information about the Stirista, please visit www.stirista.com.
2017 IMCA Annual Conference & Showcase Gala
Sunday, June 25 - Tuesday, June 27, 2017
The Scottsdale Resort McCormick Ranch, Scottsdale, AZ
More details will be available on our Conference page soon!